Borges, Bernie
Specialty: Internet Marketing 2.0, Search Engine Optimization (SEO), pay-per-click (PPC) advertising, Social Media Marketing and web analytics topics.
Bernie Borges is the founder and president of Find and Convert, an Inbound Marketing agency specializing in search engine optimization (SEO), pay-per-click (PPC) advertising, social media strategies, content publishing and web analytics. Find and Convert is devoted to helping businesses nationwide grow and thrive in a competitive world through contemporary marketing knowledge and rollout expertise.
Books by Bernie: Marketing 2.0
Bernie’s book “Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing” presents a macro view of social media marketing with a focus on “what it is” and “how” small and medium size businesses (SMB) can develop a strategy, implement it and measure results. The book is written in plain English so any marketer can understand the opportunities and the risks of social media marketing. The book emphasizes the risk of ignoring social media marketing with practical ways to get started or take a social media marketing plan to the next level. Organizational skills and staffing issues are also addressed. Case studies will give the reader insights from companies and individuals who are experimenting with social media and their successes and lessons learned.
Borges: Developing a Social Media Strategy
Developing a Social Media Marketing Strategy
This is a guest post originally written by Bernie Borges. The original post can be found here.
When I devoted an entire chapter in my book, Marketing 2.0, to developing a social media marketing strategy, my intent was to inspire marketers. In other words, I want marketers to avoid making the most common mistake, which is the mindset that you need a Twitter or Facebook strategy. You don’t. You need a social media marketing strategy!
Consider assembling the marketing team and your CEO and asking these questions:
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Elias, Craig
Specialty: Sales, prospecting, training, shortening sales cycles, generating new revenue.
Craig Elias is the creator of Trigger Event Selling™, and the Chief Catalyst of SHiFT Selling, Inc.
For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.
Books by Craig: SHiFT!
For years you have been conditioned to believe that there is no such thing as a silver bullet in sales. We can tell you there is a silver bullet in sales, it is called timing – getting in front of the right person at EXACTLY the right time.
When you have the right timing the sale almost happens by itself – No challenges getting to the customer, understanding their dissatisfaction, presenting a solution, or closing the sale.
Every single day decision makers experience a Trigger Event that turns them from PROSPECTS INTO CUSTOMERS.
When you harness these Trigger Events you get in front of highly motivated, buyers before your competition, and you:
* Increase close ratios
* Shorten sales cycles
* Sell at higher prices
Feigon, Josiane
Specialty: Inside sales, prospecting, shortening sales cycles, generating new revenue.
Josiane is one of the world’s leading experts on developing successful inside sales teams and management talent. She has certified some of the strongest leaders in the high-tech global marketplace on her unique TeleSmart 10 System for Power Selling, which has been translated into several languages and adopted on a global scale. She provides consulting, coaching, and training solutions for hundreds of Fortune 1000 companies that consider her an invaluable part of their inside sales strategies.
Books by Josiane: Smart Selling on the Phone and Online
Inside sales expert Josiane Feigon’s Smart Selling on the Phone and Online gives inside sales professionals what they’ve been waiting for: a comprehensive training sourcebook written just for them, based on her proven TeleSmart 10 Sales Skills.
The 10 skill-based chapters follow the natural sales cycle. They’re easy to use, on target, and packed with proven tactics and robust strategies. Time- and skill-stressed sales reps can learn these skills quickly and put them to use immediately to capture time control, navigate any company’s org chart to find the power players, handle objections and come back swinging, and close deals.
Giamanco, Barbara
Specialty: Sales, Social Media, team building, leadership development and communication improvement.
Talent Builders CEO Barb Giamanco is a popular and dynamic speaker. She speaks regularly at executive meetings, conferences, sales and networking events. Keynote themes typically revolve around increasing sales using social media, leadership, building high performing teams, developing leadership bench strength and improving communication. A partial list of clients includes: Payne Quest Corporation, The University of Georgia, Microsoft Corporation, Executive Forums, UPS Capital Insurance Agency, Enterprise Network Worldwide, Georgia Pacific, Cornerstone Bank, Evers & Fox, GA State Road & Tollway Authority, Leadership Sandy Springs, SCORE Atlanta, GE Healthcare and Pepsico.
(Self-Service Pricing)
Books by Barbara: The New Handshake™
In March 2009, Barbara signed a contract with Praeger Publishing to co-author a book titled The New Handshake™: Sales Meets Social Media. Publication is expected Spring 2010. She has published numerous articles that have been featured in magazines, professional newsletters and on the web.